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Summary of Bobby Borg's Music Marketing for the DIY Musician
Everest Media
Availability:
Ebook in EPUB format. Available for immediate download after we receive your order
Ebook in EPUB format. Available for immediate download after we receive your order
Publisher:
Everest Media LLC
Everest Media LLC
DRM:
Watermark
Watermark
Publication Year:
2022
2022
ISBN-13:
9798822526761
Description:
Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 The music industry has changed dramatically over the past few decades, and so has the way musicians think about their careers. You must start thinking about your career from a more professional and businesslike perspective.
#2 The marketing process typically starts with a vision, which is a declaration that defines your ultimate place in about seven to ten years down the road. Your vision is what gets you out of bed in the morning and gives your life meaning.
#3 Now that you have your internal strengths, passion, and vision, it’s time to examine the external environment of your organization and see how your musical vision matches up with people’s wants and needs. By doing this, you can further refine your true musical purpose.
#4 To identify your most likely fans, use any combination of factors that you believe are relevant and useful, such as age range, gender, geographic location, lifestyles, and behavioral characteristics. Once you win over your most likely fans with customized marketing messages, you can then target your next likely fans.
Sample Book Insights:
#1 The music industry has changed dramatically over the past few decades, and so has the way musicians think about their careers. You must start thinking about your career from a more professional and businesslike perspective.
#2 The marketing process typically starts with a vision, which is a declaration that defines your ultimate place in about seven to ten years down the road. Your vision is what gets you out of bed in the morning and gives your life meaning.
#3 Now that you have your internal strengths, passion, and vision, it’s time to examine the external environment of your organization and see how your musical vision matches up with people’s wants and needs. By doing this, you can further refine your true musical purpose.
#4 To identify your most likely fans, use any combination of factors that you believe are relevant and useful, such as age range, gender, geographic location, lifestyles, and behavioral characteristics. Once you win over your most likely fans with customized marketing messages, you can then target your next likely fans.
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