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Summary of Sunil Gupta's Driving Digital Strategy
Everest Media
Availability:
Ebook in EPUB format. Available for immediate download after we receive your order
Ebook in EPUB format. Available for immediate download after we receive your order
Publisher:
Everest Media LLC
Everest Media LLC
DRM:
Watermark
Watermark
Publication Year:
2022
2022
ISBN-13:
9798822516052
Description:
Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 The 1960 paper by Theodore Levitt, a Harvard Business School professor, argued that companies were too focused on products and not enough on customer needs. He asked, What business are you really in. More than five decades later, this fundamental question has become even more important as companies are moving from products to platforms and industry boundaries are becoming blurred.
#2 The introduction of iTunes, in 2001, dramatically changed consumers' behavior as they started downloading digital music instead of buying CDs in a store. Amazon launched its video-on-demand service, Amazon Instant Video, almost a year before Netflix introduced video streaming.
#3 In 2011, Amazon launched Amazon Studios to produce original motion-picture content. The content helps convert viewers into shoppers, and Prime members spend twice as much money than non-members do.
#4 While many experts questioned Bezos's decision to enter the cloud-computing market with the launch of Amazon Web Services, his decision was undeniable: since its inception, Amazon has grown at a staggering pace, with almost a 60,000 percent increase in its stock price.
Sample Book Insights:
#1 The 1960 paper by Theodore Levitt, a Harvard Business School professor, argued that companies were too focused on products and not enough on customer needs. He asked, What business are you really in. More than five decades later, this fundamental question has become even more important as companies are moving from products to platforms and industry boundaries are becoming blurred.
#2 The introduction of iTunes, in 2001, dramatically changed consumers' behavior as they started downloading digital music instead of buying CDs in a store. Amazon launched its video-on-demand service, Amazon Instant Video, almost a year before Netflix introduced video streaming.
#3 In 2011, Amazon launched Amazon Studios to produce original motion-picture content. The content helps convert viewers into shoppers, and Prime members spend twice as much money than non-members do.
#4 While many experts questioned Bezos's decision to enter the cloud-computing market with the launch of Amazon Web Services, his decision was undeniable: since its inception, Amazon has grown at a staggering pace, with almost a 60,000 percent increase in its stock price.
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