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Summary of Steve Portigal's Interviewing Users
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Summary of Steve Portigal's Interviewing Users
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Publisher:
Everest Media LLC
DRM:
Watermark
Publication Year:
2022
ISBN-13: 9781669394921
Description:
Please note: This is a companion version & not the original book.

Sample Book Insights:

#1 To design for users, you must first understand users. If you don’t already have that understanding, you must do some form of user research.

#2 The team conducted another study, this time showing users the existing ink cartridges: black rectangles with text-heavy stickers. The users loved the new designs, exclaiming enthusiastically and caressing them. Regardless of methodology, there was no insight to be gained here.

#3 Interviewing is the process of gathering information about users to support the organization when creating products, services, and more. It is a shared goal for user researchers to gather information about users to support the organization when creating products, services, and more.

#4 The term ethnography is sometimes contentious, but it is simply referring to interviewing users. It is a deep understanding of people that informs design and business problems.
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