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Summary of Andy Cunningham's Get to Aha!
Everest Media
Availability:
Ebook in EPUB format. Available for immediate download after we receive your order
Ebook in EPUB format. Available for immediate download after we receive your order
Publisher:
Everest Media LLC
Everest Media LLC
DRM:
Watermark
Watermark
Publication Year:
2022
2022
ISBN-13:
9781669373001
Description:
Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 The two most important questions for business leaders are: who they are and why they matter. To respond, they must understand what their company does and how it is positioned vis-à-vis their competitors.
#2 The power of the yin and yang concept lies in the fact that the whole is greater than the sum of the two parts. It is the dynamic duality between the two halves that creates the whole.
#3 Positioning is not the same as branding. Positioning is the process of determining your ideal position in the market before developing a brand. Branding is the emotional expression of positioning, and when they come together, you have a sense of the company's identity as a whole.
#4 Companies are constantly spending money and resources on branding that doesn’t work. When a company begins the process of rebranding or refreshing its brand, its executives like to start with the look and feel of the brand, because logos and websites are the primary physical currency of a brand.
Sample Book Insights:
#1 The two most important questions for business leaders are: who they are and why they matter. To respond, they must understand what their company does and how it is positioned vis-à-vis their competitors.
#2 The power of the yin and yang concept lies in the fact that the whole is greater than the sum of the two parts. It is the dynamic duality between the two halves that creates the whole.
#3 Positioning is not the same as branding. Positioning is the process of determining your ideal position in the market before developing a brand. Branding is the emotional expression of positioning, and when they come together, you have a sense of the company's identity as a whole.
#4 Companies are constantly spending money and resources on branding that doesn’t work. When a company begins the process of rebranding or refreshing its brand, its executives like to start with the look and feel of the brand, because logos and websites are the primary physical currency of a brand.
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