Summary of Ray Edwards's How to Write Copy That Sells
Everest Media
Availability:
Ebook in format. Available for immediate download after we receive your order
Ebook in format. Available for immediate download after we receive your order
Publisher:
Everest Media LLC
Everest Media LLC
DRM:
Open - No Protection
Open - No Protection
Publication Year:
2022
2022
ISBN-13:
9781669360940
Description:
Please note:This audiobook has been generated using AI Voice. This is a companion version & not the original book.
Sample Book Insights:
#1 The acronym P. A. S. T. O. R. stands for Pastor, Authority, Sensitivity, Trust, and Openness. It is a guide to writing copy that will get you more sales.
#2 You must make the consequences of not solving the problem as painful as possible. This is the most important step in making sales, and it is widely overlooked.
#3 When describing the problem, amplify the consequences of not solving it, and paint a picture of paradise. Then, share the story of how the problem can be solved. This will be different depending on your situation, but it should include at least how you solved the problem yourself, or how a client solved it on their own.
#4 What you’re selling is not the stuff itself, but the transformation. The delivery method is just the vehicle. Don’t get the vehicle confused with the destination.
Sample Book Insights:
#1 The acronym P. A. S. T. O. R. stands for Pastor, Authority, Sensitivity, Trust, and Openness. It is a guide to writing copy that will get you more sales.
#2 You must make the consequences of not solving the problem as painful as possible. This is the most important step in making sales, and it is widely overlooked.
#3 When describing the problem, amplify the consequences of not solving it, and paint a picture of paradise. Then, share the story of how the problem can be solved. This will be different depending on your situation, but it should include at least how you solved the problem yourself, or how a client solved it on their own.
#4 What you’re selling is not the stuff itself, but the transformation. The delivery method is just the vehicle. Don’t get the vehicle confused with the destination.