Summary: Traction

Availability:
Ebook in EPUB format. Available for immediate download after we receive your order

DRM:
Watermark

Publication Year:
2015

ISBN-13: 9782511035993

<b>The must-read summary of Gabriel Weinberg and Justin Mares' book: "Traction: A Startup Guide to Getting Customers".</b><br><br>This complete summary of the ideas from Gabriel Weinberg and Justin Mares' book "Traction" states that there are lots of start-ups trying to be successful today. According to Weinberg and Mares, the start-ups that manage to reach success are the ones that create ‘traction’ by generating customer growth and momentum. This should be the main aim of anyone launching a start-up and they should use the Bullseye Framework to identify which traction channels they should use. The Bullseye Framework has five key principles; brainstorm, rank, prioritise, test and focus. This summary explains each of these principles in detail, allowing you to learn the best way to launch a successful start-up.<br><br><b>Added-value of this summary:</b><br>• Save time <br>• Learn the Bullseye Framework to identify to right traction channels<br>• Ensure your start-up is successful<br><br><b>To learn more, read the summary of “Traction” to discover how to create customer growth and momentum for your start-up and succeed!</b>