Summary: Will and Vision

Availability:
Ebook in EPUB format. Available for immediate download after we receive your order

DRM:
Watermark

Publication Year:
2014

ISBN-13: 9782511022108

<b>The must-read summary of Gerard Tellis and Peter Golder's book: "Will and Vision: How Latecomers Grow to Dominate Markets".<br><br></b>This complete summary of the ideas from Gerard Tellis and Peter Golder's book "Will and Vision" raises an interesting question: “Is it better to be first to market with a new product or to delay getting to market until you have a better product?”. In their book, the authors explain how the answer to this question can be found by looking at current market and product category leaders - these tend to be the companies that best harness the five key drivers of long-term success, rather than those who seek a first-mover advantage. This summary demonstrates each of these drivers and why you should exploit them in order to gain lasting success.<br><br><b>Added-value of this summary:</b><br>• Save time<br>• Understand key concepts<br>• Expand your knowledge<br><br><b>To learn more, read "Will and Vision" and discover the key to harnessing long-term market leadership.</b><br>