Summary: The Art of Woo

Availability:
Ebook in EPUB format. Available for immediate download after we receive your order

DRM:
Watermark

Publication Year:
2014

ISBN-13: 9782511021576

<b>The must-read summary of G. Richard Shell and Mario Moussa's book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas".<br><br></b>This complete summary of the ideas from G. Richard Shell and Mario Moussa's book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling, but agreement. You not only want to sell your idea, but you want to carry on selling it, and sell future ones to a receptive audience. In their book, the authors explain their four-step process to achieving this that you can follow in your own business. This summary is a must-read for both established businesses and new entrepreneurs.<br><br><b>Added-value of this summary:<br></b>• Save time<br>• Understand key concepts<br>• Expand your knowledge<br><br><b>To learn more, read "The Art of Woo" and discover the key to selling to customers who come back again and again.</b><br>