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Availability:
Ebook in EPUB format. Available for immediate download after we receive your order

DRM:
Watermark

Publication Year:
2008

ISBN-13: 9780547444116

<DIV><B>&ldquo;A lively overview&rdquo; of this pre-internet mass-communication tool and &ldquo;the entrepreneurs and evangelists, hucksters and opportunists&rdquo; who flocked to it (<I>Publishers Weekly</I>).</B><BR /><BR /> Long before the Internet, another young technology was transforming the way we connect with the world. At the dawn of the twentieth century, radio grew from an obscure hobby into a mass medium with the power to reach millions of people.<BR /> &#160;<BR /> When amateur enthusiasts began sending fuzzy signals from their garages and rooftops, radio broadcasting was born. Sensing the medium&rsquo;s potential, snake-oil salesmen and preachers took to the air, innovating styles of mass communication and entertainment while making bedlam of the airwaves. Into this wild new frontier stepped a young secretary of commerce, Herbert Hoover, whose passion for organization transformed radio into an even more powerful political, cultural and economic force. When a charismatic bandleader named Rudy Vall&eacute;e created the first on-air variety show and America elected Franklin Delano Roosevelt, who communicated with the public through his famous fireside chats, radio had arrived.<BR /> &#160;<BR /> With extensive knowledge, humor, and an eye for outsized characters forgotten by history, Anthony Rudel tells the story of the boisterous years when radio took its place in the nation&rsquo;s living room.<BR /> &#160;<BR /> &ldquo;Entertaining and informative.&rdquo; &mdash;<I>The Denver Post</I><BR /> &#160;<BR /> &ldquo;Rudel, with extensive professional radio experience, revels in the enterprising personalities who set up shop on this technological frontier.&#160;.&#160;.&#160;.[And] vividly re-creates the anything-goes atmosphere of the ether&rsquo;s early days.&rdquo; &mdash;<I>Booklist</I></DIV>