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Summary: Awakening the Entrepreneur Within - Michael Gerber
Summary: Awakening the Entrepreneur Within - Michael Gerber
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Publisher:
Must Read Summaries
DRM:
Watermark
Publication Year:
2013
ISBN-13: 9782806224941
Description:
This work offers a summary of the book "AWAKENING THE ENTREPRENEUR WITHIN : How Ordinary People Can Create Extraordinary Companies" by Michael Gerber.<br>"Everyone and anyone has the potential to become an entrepreneur and to create a highly successful company." So says the 'E-Myth' entrepreneur Michael Gerber in this thought-provoking and motivational summary. Many of us do not fulfil our entrepreneurial potential because we don't have the tools to take a great idea from the drawing board direct to the boardroom. Help is at hand though, in Gerber's 'four dimensions'. <br>The budding entrepreneur must think of him/herself as having four personalities: the dreamer, the thinker, the storyteller and the leader. Follow this progression and you can turn an idea into a viable business prospect. Gerber’s structure helps you to mould your idea into something marketable, teaches you how to give your business a unique 'story’ and offers real solutions to the challenges you'll inevitably face on the road to business success. <br>Once your inner entrepreneur is fully awakened and your dream business is up and running, Gerber offers a route to expansion; use his 'golden pyramid’ to take your new company to enterprise status. The ideas in this summary offer a brilliant guide to how you can build and be your own business - and a globally successful one at that.