Summary: Blockbusters - Gary Lynn and Richard Reilly

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Ebook in EPUB format. Available for immediate download after we receive your order

DRM:
Watermark

Publication Year:
2013

ISBN-13: 9782806222749

This work offers a summary of the book "BLOCKBUSTERS: The Five Keys to Developing Great New Products" by Gary Lynn and Richard Reilly.<br>Gary Lynn and Richard Reilly are both professors at the Stevens Institute of Technology. Lynn specializes in product design and new product launches. Reilly is a recognized authority on individual and team assessments. <br>In Blockbusters, they argue that "great companies succeed and endure because they continually produce great products. (…) To produce real value, companies must develop and launch great, blockbuster products".<br>A 10-year research program found five best practices for developing great new products. <br>"We believe that if your team excels at these five practices, its probability of failure is virtually zero. That’s our promise, and it’s a promise that we have demonstrated statistically. (…) It is about creating a blockbuster new product that knocks your competitor out of the box, sets a new standard for your industry, and possibly creates a new product category. The five essential practices can help you launch one – not a family of them, just one – blockbuster product per division."<br>If you wish to learn how to develop blockbuster products, Blockbusters is the book you need.