Summary: Blown to bits - Philip Evans and Thomas Wurster

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DRM:
Watermark

Publication Year:
2014

ISBN-13: 9782511015148

This work offers a summary of the book “BLOWN TO BITS: How The New Economics of Information Transforms Strategy” by Philip Evans and Thomas Wurster.<br><br>Philip Evans, Senior Vice President of the Boston Consulting Group, together with Thomas Wurster, Vice President of the Boston Consulting Group, co-lead the firm’s Media and Convergence Practice Group. <br><br>In Blown to Bits, Evans and Wurster argue that embedded implicitly within most traditional business models is a trade-off between richness and reach. The connectivity and standards of the Internet, however, removes that trade-off by making it feasible to deliver a ‘‘rich’’ product to the greater ‘‘reach’’ of the broader general market. As a result, the flow of information is altered within the marketplace. As that information flow varies, traditional business-to-business relationships, value chains, supply chains and other business elements are deconstructed and reconfigured in new and different ways.<br><br>Therefore, in the Internet era, what’s required is not so much a new set of strategic principles as a realignment of the existing principles.<br><br>Blown to Bits is required reading for business leaders, entrepreneurs, strategists, and others concerned about the new economics of the information.