Graphic Design & Visual Communication
Ewa Potocka
Disponibilité:
Ebook en format PDF. Disponible pour téléchargement immédiat après la commande.
Ebook en format PDF. Disponible pour téléchargement immédiat après la commande.
Éditeur:
Editions L'Harmattan
Editions L'Harmattan
Protection:
Filigrane
Filigrane
Année de parution:
2025
2025
ISBN-13:
9782336541273
Description:
This practical handbook is designed for students specializing in graphic design,<br>visual communication, and global design. It provides essential knowledge and<br>guidance from the first year of studies through to the final thesis, structured<br>around key course modules from the Design Department at the School of<br>Architecture, Design, and Urbanism (EMADU), Euromed University in Fez,<br>covering:<br>« _ Observation and Perception: Developing a design mindset.<br>» 2D Graphic Programs: Hands-on exercises to master essential software.<br>« Graphic Design Fundamentals: Understanding principles and solving<br>real-world tasks.<br>Multimedia Communication: Exploring web design, motion graphics,<br>audiovisual media, and advertising<br>Portfolio and Print Design: Structuring portfolios and learning book<br>design basics.<br>Final Project Development: Branding, visual communication, and UX<br>considerations for digital projects.<br>In an era increasingly influenced by Al tools, this book emphasizes the<br>importance of fundamental design principles, critical thinking, and the<br>designer's creative awareness alongside manual skills. It serves as both a<br>structured learning path and a quick reference guide, ensuring that students can<br>confidently navigate the evolving field of graphic design with both technical<br>proficiency and a deep understanding of design's broader implications.
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