Building Better Brands

Disponibilité:
Ebook en format EPUB. Disponible pour téléchargement immédiat après la commande.

Protection:
Filigrane

Année de parution:
2024

ISBN-13: 9781642259315

<DIV><P>Ever wish you could renovate your marketing strategy? Now you can.</P><P>In the construction industry, reputation is everything. Whether you’re a distributor, manufacturer, builder, or installer, you want the pride of building something that will last and make a difference. While you may be an expert in your craft, marketing your business may feel like trying to drive a nail with a tape measurer—it just doesn’t work.</P><P>In Building Better Brands, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan. Hailing from a construction background and with over twenty years of experience helping businesses build their brands as the President and Co-Founder of ER Marketing, he understands the challenges of marketing within the construction industry.</P><P>With his firsthand experience in B2B marketing, Mayfield confronts the marketing challenges unique to the building and materials industry. In these pages, he lays out a simple framework with can allow any leader to rejuvenate their B2B marketing strategy:</P><P>• Survey: What do people say about you? What do you want them to say about you?<br> • Blueprint: What do you need to have in place to deliver the brand you want?<br> • Build: How do you deliver the brand you promised and keep it up to code?</P><P>With simple, down-to-earth concepts, he cuts through the noise to show how you Survey your business, draft a Blueprint, and then Build your brand through curb appeal and delivering on customer expectations. With topics covering how to handle negative reviews, crafting a strong mission statement, leveraging social media, and optimizing your web presence, this tactical manual for B2B marketing and operations strategy provides you with a foundation of tried-and-true methods. With each of these concepts, he lays out practical examples and action steps so you can build a brand to be proud of.</P></DIV>