Coopoly - Logo
Coopoly - Logo
Photo styling applied to the fashion and objects
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Photo styling applied to the fashion and objects
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ISBN-13: 9782377811014
<p>Discover the work behind the scenes of photo creation and dive into the basics of framing and photography. <br/>This publication is for any student interested in working as a professional photo stylist, for young brands finding their feet, for teachers seeking to explain how work in images is professionalised and for any entrepreneur who has started an e-boutique. To be a photo stylist, you need talent. But at a basic level, the job is often about versatility: being able to work at all stages of development of an image. <br/>Composing the right visual message is central to the whole project. A photo shoot requires not just a strong artistic grounding, but tools and methods. A photo stylist seeks to optimise the esthetic of an image alongside a photographer, either in a studio or outdoors. This requires knowledge of photographic processes and material. The particularity of the sector also affects how the arranging is approached. <br/>Through specialist websites and targeted magazines, the photo stylist breathes life into images. A photo stylist has to master communication. So, dive into this exciting world to familiarize yourself with the field or deepen your knowledge of it.<br/><br/><br/>ABOUT THE AUTHOR<br/><br/>Despite having achieved a Master’s degree in new product design and innovations, <b>Valentin Pinta </b>wanted to go beyond engineering. Because the esthetic of products appealed to him, he was drawn to the art of creating. His creative practice focused on images: graphic design, technical drawings and photomontages of trends guiding new collections. <br/>He grew so passionate about design and styling that he became a style coordinator. He played an active role in catalog photo shoots, arranging still-life scenes to highlight fashion items. These skills led Valentin into work for ready-to-wear brands and fashion agencies. He would shoot street looks while on trips to Florence, Berlin or Paris. <br/>And alongside these pursuits, he started teaching styling at ESMOD Paris, naturally focusing on photo styling. So, it became important to draw up an overview of this profession.<br/></p>
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