Selling Canadian Books in Mexico

Disponibilité:
Ebook en format PDF. Disponible pour téléchargement immédiat après la commande.

Protection:
Filigrane

Année de parution:
2015

ISBN-13: 9781927784747

Mexico is the largest Spanish-language market in the world, with over 120 million Spanish speakers. It also boasts a growing number of enthusiastic readers. Since 2006, the average number of books read each year by individuals in Mexico has more than doubled. With a growing readership and widespread government support for the local publishing industry, Mexico has emerged as a significant export market for Canadian publishers.

This market guide includes information on:

- The Mexican book market

- Key market players

- Formats and pricing

- The role of digital publishing and its opportunities

- Sales and distribution channels

- Considerations when choosing a distributor

- Print-on-demand

- Selling rights to Mexican publishers

- Marketing strategies