Tales from Under the Rim

Availability:
Ebook in EPUB format. Available for immediate download after we receive your order

DRM:
Watermark

Publication Year:
2011

ISBN-13: 9780864927088

<p>&#34;On a Rrrroll! You may not be familiar with Ron Buist, but you know his handiwork.&#34; &#8212; The Ottawa Citizen.</p> <p><i>Tales from Under the Rim</i> is a behind-the-scenes look at a simple business that became a Canadian icon. <i>Tales from Under the Rim</i> chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took &#34;one hockey player, one favourite barber shop, one former drummer, and one police officer&#34; plus &#34;the luck hard work brings&#34; to transform a once unknown donut shop into one of Canada&#39;s leading franchise operations.</p> <p>In this bestselling business memoir, Ron Buist shows how Tim Hortons became a second home to millions of Canadians. It includes the grass-roots marketing strategy that defined the early years, the Tim Hortons habit of listening to customers, and the whole story of Roll Up the Rim to Win, the no-frills contest that has become a defining feature of Canadian life.</p>